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60 minutes brand strategist : the essential brand book for marketing professionals

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This book is about one thing only: branding. Period. In thiseconomy ruled by ideas, the only sustainable form of leadership isbrand leadership.

60-Minute Brand Strategist offers a fast-paced,field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combination of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategists your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.

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Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

658.8 MOO m

Penerbit

New Jersey : John Wiley & Sons., 2013

Deskripsi Fisik

x, 246hal.: il. col.; 15.7x22.8cm

Bahasa

English

ISBN/ISSN

9781118625163

Klasifikasi

658.8

Tipe Isi

text

Tipe Media

unspecified

Tipe Pembawa

volume

Edisi

-

Subjek

Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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