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  • Tahun Penerbitan
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  • Lampiran
  • Tipe Koleksi
    Lihat Lebih Banyak
  • Format Fisik Dokumen
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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Mootee, Idris"
cover
60 minutes brand strategist : the essential brand book for marketing professi…
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Mootee, Idris

This book is about one thing only: branding. Period. In thiseconomy ruled by ideas, the only sustainable form of leadership isbrand leadership. 60-Minute Brand Strategist offers a fast-paced,field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combination of perspectives from business strategy, customer experienc…

Edisi
-
ISBN/ISSN
9781118625163
Deskripsi Fisik
x, 246hal.: il. col.; 15.7x22.8cm
Judul Seri
-
No. Panggil
658.8 MOO m