Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces rip…
"Do not despair. Energy independence is in our future and this book has the road map! Bill Paul, one of the most astute observers of the energy scene, describes the new technologies that are taking us there and that will change our lives. A must-read book showing how business, citizens, and investors can take advantage." —Consuelo Mack, Anchor and Managing Editor Consuelo Mack WealthTrack …
In this book, Brigitte von Boch uses flowers as a crucial and creative element in interior design. Her arrangements set off and complement the surrounding décor, and bring the outdoors inside. She delights in adding just a touch of the unexpected to the best of traditional flower design. This volume profiles over 200 of her inspiring creations, and demonstrates how color, form and texture can …
Learn how to garden through more than 200 creative garden projects in this totally accessible guide to all aspects of gardening for beginners. Grow scented lilies for the patio. Rescue neglected houseplants. Make a bee hotel. Turf a lawn. Prune clematis. Raise cuttings. Grow a row of beans. Design and plant an easy-care flower border. Drawing on the unrivalled expertise of the Royal Horticultur…
A comprehensive and practical guide to creating a garden that suits your needs, personality and budget.
This inspirational book from award-winning interior landscape designer Ian Drummond and interiors editor Kara O'Reilly will show you how to give your home a natural make-over. From strikingly geometric terrariums to pretty hanging baskets, functional herb pots and colorful window displays, this book is packed full of exciting and gorgeous ideas. Creative interior planting is becoming increas…
Fifteen people—plus a class of first graders—tell how local food, farms, and gardens changed their lives and their community...and how they can change yours, too. Growing a Garden City includes: Fifteen first-person stories of personal and civic transformation from a range of individuals, including farmers and community garden members, a low-income senior and troubled teen, a foodie, a …
Why do some people bounce back from life's hardships while others despair? This collection of articles looks at the nature of individual and organizational resilience, an issue that has gained special urgency in today's unstable world environment. In the business arena, resilience has found its way onto the list of qualities sought in employees. This collection provides readers with the ability…
This book is about one thing only: branding. Period. In thiseconomy ruled by ideas, the only sustainable form of leadership isbrand leadership. 60-Minute Brand Strategist offers a fast-paced,field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combination of perspectives from business strategy, customer experienc…