Born to survivalists in the mountains of Idaho, Tara Westover was seventeen the first time she set foot in a classroom. Her family was so isolated from mainstream society that there was no one to ensure the children received an education, and no one to intervene when one of Tara’s older brothers became violent. When another brother got himself into college, Tara decided to try a new kind of l…
Why do some people bounce back from life's hardships while others despair? This collection of articles looks at the nature of individual and organizational resilience, an issue that has gained special urgency in today's unstable world environment. In the business arena, resilience has found its way onto the list of qualities sought in employees. This collection provides readers with the ability…
Private museums like the Menil Collection in Houston, the Fondation Maeght in Saint-Paul de Vence or the Louisiana Museum of Modern Art in Humlebaek have existed for a long time, but over the past decade, many more private museums have been founded all over the world. In Athens, Jakarta, Los Angeles, Mexico City, Milan and Paris, major collectors have built, or are planning to build, large new …
This book is about one thing only: branding. Period. In thiseconomy ruled by ideas, the only sustainable form of leadership isbrand leadership. 60-Minute Brand Strategist offers a fast-paced,field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combination of perspectives from business strategy, customer experienc…
China will replace the United States as the world's dominant power. In so doing, it will not become more western but the world will become more Chinese. Jacques argues that we cannot understand China in western terms but only through its own history and culture. To this end, he introduces a powerful set of ideas including China as a civilization-state, the tributary system, the Chinese idea of …
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-comme…
Buku Bahasa Jerman untuk Pariwisata Bidang Industri Perjalanan Wisata, Destinasi Pariwisata, dan Industri Hospitalitas Pariwisata yang terdiri dari 15 unit ini merupakan buku pelajaran Bahasa Jerman sebagai bahasa hospitalitas dalam ranah pariwisata. Buku ini diharapkan dapat digunakan sebagai materi ajar Bahasa Jerman untuk mahasiswa pada Program Studi S1 Industri Perjalanan Wisata, Program St…
Born in 1923, Singapore’s former Prime Minister Lee Kuan Yew has spent a lifetime being intimately involved in international affairs. He has met every major Chinese leader from Mao Zedong to Xi Jinping and hobnobbed with American presidents from Lyndon Johnson to Barack Obama. In this book, Lee draws on that wealth of experience and depth of insight to offer his views on today’s world and w…
Jason Barron spent 516 hours in class, completed mountains of homework, and shelled out tens of thousands of dollars to complete his MBA at the BYU Marriott School of Business. Along the way, rather than taking boring notes that he would never read (nor use) again, Jason created sketch notes for each class—visually capturing the essential points of his education—and providing an engaging an…
What are the secrets of using every hour productively? How do the most successful people spend their time? Focusing on matching your to-do list to your natural body clock, the author shows you how to maximize your productivity so you can accomplish more in less time.