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Ditemukan 4 dari pencarian Anda melalui kata kunci: subject="Marketing"
cover
Location-based marketing for dummies
Komentar Bagikan
Strout, AaronMike Schneider

Learn to create a two-way dialog with customers with location-based services and smartphones Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty …

Edisi
-
ISBN/ISSN
9781118022498
Deskripsi Fisik
xix, 264hal.: il.; 19x23.5cm
Judul Seri
Making Everything Easier!
No. Panggil
658.8 STR l
cover
Blue ocean strategy : how to create uncontested market space and make the com…
Komentar Bagikan
Kim, W. ChanRenee Mauborg ne

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces rip…

Edisi
-
ISBN/ISSN
9781591396192
Deskripsi Fisik
xv, 240hal.; 15.8x21.6cm
Judul Seri
-
No. Panggil
658.401 KIM b
cover
60 minutes brand strategist : the essential brand book for marketing professi…
Komentar Bagikan
Mootee, Idris

This book is about one thing only: branding. Period. In thiseconomy ruled by ideas, the only sustainable form of leadership isbrand leadership. 60-Minute Brand Strategist offers a fast-paced,field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combination of perspectives from business strategy, customer experienc…

Edisi
-
ISBN/ISSN
9781118625163
Deskripsi Fisik
x, 246hal.: il. col.; 15.7x22.8cm
Judul Seri
-
No. Panggil
658.8 MOO m
cover
Digital marketing strategy : an integrated approach to online marketing
Komentar Bagikan
Kingsnorth, Simon

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-comme…

Edisi
ed. 3
ISBN/ISSN
9781398605978
Deskripsi Fisik
xii, 390hal.: il.; 15.7x23.4cm
Judul Seri
-
No. Panggil
658.8 KIN d