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Digital marketing strategy : an integrated approach to online marketing

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Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.

Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.

Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.

Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 KIN d

Penerbit

New York : Kogan Page., 2022

Deskripsi Fisik

xii, 390hal.: il.; 15.7x23.4cm

Bahasa

English

ISBN/ISSN

9781398605978

Klasifikasi

658.8

Tipe Isi

text

Tipe Media

unmediated

Tipe Pembawa

volume

Edisi

ed. 3

Subjek

Marketing
Digital Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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