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Location-based marketing for dummies

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Learn to create a two-way dialog with customers with location-based services and smartphones
Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. You'll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business.

Packed with resources that share additional information, this helpful guide walks you through the tools and techniques needed to measure all the data that results from a successful location-based marketing program.

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Ketersediaan

Informasi Detail

Judul Seri

Making Everything Easier!

No. Panggil

658.8 STR l

Penerbit

New Jersey : John Wiley & Sons., 2011

Deskripsi Fisik

xix, 264hal.: il.; 19x23.5cm

Bahasa

English

ISBN/ISSN

9781118022498

Klasifikasi

658.8

Tipe Isi

text

Tipe Media

unmediated

Tipe Pembawa

volume

Edisi

-

Subjek

Bisnis
Ilmu Ekonomi
Marketing
E-commerce
Internet Marketing

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

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