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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

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Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?

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Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

658.401 KIM b

Penerbit

Boston : Harvard Busines Review Press., 2005

Deskripsi Fisik

xv, 240hal.; 15.8x21.6cm

Bahasa

English

ISBN/ISSN

9781591396192

Klasifikasi

658.401

Tipe Isi

text

Tipe Media

unmediated

Tipe Pembawa

volume

Edisi

-

Subjek

Bisnis
Marketing
Strategi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

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