Gaya APA

Kim, W, C., ne, R, M. (2005). Blue ocean strategy : how to create uncontested market space and make the competition irrelevant (-). Boston: Harvard Busines Review Press.

Gaya MLA

Kim, W., Chan., ne, Renee, Mauborg. "Blue ocean strategy : how to create uncontested market space and make the competition irrelevant". - Boston: Harvard Busines Review Press, 2005. Text.