Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-comme…
Buku Bahasa Jerman untuk Pariwisata Bidang Industri Perjalanan Wisata, Destinasi Pariwisata, dan Industri Hospitalitas Pariwisata yang terdiri dari 15 unit ini merupakan buku pelajaran Bahasa Jerman sebagai bahasa hospitalitas dalam ranah pariwisata. Buku ini diharapkan dapat digunakan sebagai materi ajar Bahasa Jerman untuk mahasiswa pada Program Studi S1 Industri Perjalanan Wisata, Program St…
Born in 1923, Singapore’s former Prime Minister Lee Kuan Yew has spent a lifetime being intimately involved in international affairs. He has met every major Chinese leader from Mao Zedong to Xi Jinping and hobnobbed with American presidents from Lyndon Johnson to Barack Obama. In this book, Lee draws on that wealth of experience and depth of insight to offer his views on today’s world and w…
Jason Barron spent 516 hours in class, completed mountains of homework, and shelled out tens of thousands of dollars to complete his MBA at the BYU Marriott School of Business. Along the way, rather than taking boring notes that he would never read (nor use) again, Jason created sketch notes for each class—visually capturing the essential points of his education—and providing an engaging an…
What are the secrets of using every hour productively? How do the most successful people spend their time? Focusing on matching your to-do list to your natural body clock, the author shows you how to maximize your productivity so you can accomplish more in less time.
A forceful argument against America's vicious circle of growing inequality by the Nobel Prize–winning economist. The top 1 percent of Americans control 40 percent of the nation’s wealth. And, as Joseph E. Stiglitz explains, while those at the top enjoy the best health care, education, and benefits of wealth, they fail to realize that “their fate is bound up with how the other 99 percen…
The Economics Book is a captivating introduction to historically important and emerging ideas in a field of science that often confuses newcomers, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover more than 100 of the greatest ideas, from the earliest experiences of trade to global economic crises, through exciting text and…
The Business Book is the perfect introduction the to key theories that have shaped the world of business, management, and commerce, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover every facet of business management, including alternative business models, with real life examples from the marketplace. If you’ve ever wonder…
The Business Book is the perfect introduction to key theories that have shaped the world of business, management, and commerce, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you'll discover every facet of business management, including alternative business models, with real-life examples from the marketplace. If you've ever wondered about…
This is an innovative and accessible guide to government, law, and power. Learning about the vast concept of politics can be daunting, but "The Politics Book" makes it easier than ever by giving you all the big ideas, simply explained. Step-by-step summaries, graphics, and quotations help even the complete novice understand this fascinating subject. More than 100 groundbreaking ideas in the his…